WHAT IS COMMUNICATION FOR SOCIAL CHANGE (CFSC)?
CFSC is a process
Communication for Social Change is a process of public and private dialogue through which people define who they are, what they want, what they need and how they can act collectively to meet those needs and improve their lives. It supports processes of community-based decision making and collective action to make communities more effective and it builds more empowering communication environments.
CFSC is a way of thinking
CFSC is a way of thinking and a way of working. It relies heavily on the fundamental skills of communicators—dialogue, writing, media literacy and access, understanding, and relationship building—yet has a heavy emphasis on building local capacity to do the communication work, rather than importing in experts to implement day-to-day communication activities.
CFSC is a tool
Through participatory communication (i.e. public and private dialogue,), participatory and community media (i.e. community radio), ICTs and social change, the CFSC process allow people to define who they are, what they want, what they need and how they can act collectively to meet those needs and improve their lives.
Implementing Social change
Social change can not be sustained if the desire for change and the arsenal needed to implement it is not internal to the affected community. With CFSC, the focus is on how dynamic and sustainable communication processes and tools can become embedded in the partner communities.